Know the Rules
The Short Speech for a Particular Occasion
A short speech is sometimes more difficult to write than a long one. To be effective, short talks need careful refining. Every word must count.
The speaker must keep in mind the occasion at his speech, the audience to whom he talks, the group for whom he speaks, the facts that need to be given, and above all, the time allotted. He should err on the side of brevity, if at all.
Here are some points to remember in connection with the occasions for short speeches.
To make an announcement:
give all the detail needed;
be precise about time, place, and any requirements;
allow the audience time to absorb and remember;
avoid confusing the facts with irrelevant detail or unnecessary chatter.
To introduce the speaker:
mention the subject of the address, and why it has been chosen;
say why the topic is important to this particular audience;
say why this speaker has been chosen;
give his name and something about him. without too much praise;
leave the topic itself to the speaker.
To thank a speaker:
offer thanks on behalf of the audience, not of yourself;
thank him for what he has given in terms of
information and ideas.
thank him for his personal sacrifice of time. energy, etc. ;
refrain from repeating the speech and from expressing your personal appreciation.
To present a gift:
refer to the occasion;
remind the audience of the achievements of the recipient;
express goodwill on behalf of the audience;
present the gift.
To accept a gift:
express thanks for yourself, or on behalf of the group you represent;
mention in sorne appropriate way the debt owed by you or your group to those who are presenting the gift.
To propose a toast:
refer to the significance of the occasion;
pay a suitable tribute;
speak on behalf of the audience;
be sure to have the audience's full attention for the proposal of the toast.
To answer a toast:
say "thank you";
share something of yourself that is appropriate.
To nominate a candidate for office:
name your candidate;
describe the office to be filled;
give the qualifications of your candidate;
move formal nomination;
respect the time and the requirements of the proceedings (it is easy to overdo a good thing here).
To welcome a person or group:
mention the significance of the occasion;
express the pleasure and goodwill of the audience;
share with the audience something about the visitor(s).
On retiring or leaving a group:
express thanks for help and co-operation;
give a brief resume of the things accomplished during your term of association;
make reference to the future.
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